Brand Developement

This is a summary of a large branding project that took well over a year to implement. Working with an agency and internal departments at Heel I worked extensively on each of these products redesigning the cartons, developing brand creative and implementing art and text for cartons and labels to be printed domestically and overseas. The company has since changed names and the product names have changed, but the design and branding style is still being used today. http://www.medinatura.com/traumeel-discontinued

These are finalized pack shots of all of the Heel products I helped develop before leaving the company as Senior Graphic Designer. All new branded product family designs including 4 new brand names and a total package redesign of 17 different SKUs. The following images show the progression of the old products as they were redesigned into this unified theme. My other project titled "Slack-Fill" illustrates how I redesigned each carton for this massive project.

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