As part of a branding redesign for this kit product, the carton was completely redesigned. The original carton opened at the top from the back side. This design extended the primary display panel taller and opened on the front side. The cutout allowed for each product name to be visible and easily accessible for repeated use. Three concepts were proposed and this carton was chosen to implement the new graphics.
This is an image taken from the company website that shows the bottle labels as part of the package redesign.
Unfortunatley, I left the company before this product was made available to the public but I'm glad to see the final results.