As part of a major rebranding project I designed new cartons for all of the Heel product lines. Each carton had to be designed with these goals in mind; 1. Reduce waste a.k.a. "slackfill". 2. Increase the size of the primary display panel. 3. Design each carton to be a consistent height for each brand family. These are a few examples. - Alex
Increased product count, increased PDP and decreased slackfill.
Sinusin product slack fill reduction and face length reduction to match other products in the brand family