Sr Graphic Designer Production Artist

ALEX MCDONELL

Fort Myers, FL • 505.401.0180 • amcdonell@gmail.com • LinkedIn Profile • www.awm-art.com

SENIOR GRAPHIC DESIGNER

Well-rounded creative professional with the ability to see multiple perspectives to recognize challenges and provide solutions. A big-picture thinker with team management and organizational skills and experience with small to medium-sized private start-ups as well as Fortune 500 companies. A firm believer that research and collaboration produce the finest results. Communicates concisely, leads by example, and exceeds expectations. Passionate about the power of design and how it shapes our lives and makes everything possible.

INDUSTRIES & MARKETS

TECHNOLOGIES

PROFESSIONAL OVERVIEW

Hometown Ticketing, Inc – Dublin, OH - August 2021 – March 2024

Production Artist/Graphic Designer

• Created and produced venue mapping designs and illustrations for digital ticketing of indoor and outdoor sporting events, arenas, stadiums, ballparks,campgrounds, college campus and dorm rooms, church venues, theater venues, etc.

• Established style guides for creating customer-branded mapping solutions for digital ticketing and event promotions.

• Implemented procedural efficiencies and improvements to illustration techniques and best practices.

• Mentored and coached junior designers, helping them increase their skill levels.

Holiday Retirement – Winter Park, FL November 2019 – January 2021

Brand Consultant / Designer

• Drove results as Designer and Interim Creative Manager for rebranding and COVID-19 updates on behalf of 260 retirement homes across the country.

• Coordinated with the Creative Director to distribute timely news, safety protocols, and procedures for residents and visitors while developing healthcare guidelines.

• Implemented branding changes to paid advertising and property listings for over 200 locations in the US.

Professional Beauty Association – Scottsdale, AZ May 2019 – October 2019

Creative Manager

• Drove corporate identity and brand creativity by aligning vision to marketing execution.

• Utilized B2B, B2B2C, and B2C knowledge for website design, email creation, social media blasts, video, event exhibits, signage, print collateral, and direct mail designs resulting in sustained superior performance.

• Facilitated rebranding of exhibit displays and event advertising according to organizational requirements.

• Provided strategic direction and creative guidance to the team.

• Mentored and inspired team members to reach their full potential.

Natural Partners, Inc (Acquired by Fullscript) – Scottsdale, AZ March 2014 – January 2019

Creative Manager

• Collaborated with board members and directors to develop visuals for operating principles.

• Oversaw business partnerships, customer relations, OTC package design, and employee recruitment.

• Drove branding and development for the launch of NPScriptTM healthcare product advertising.

• Managed website design templates and collateral in print and online, including trade show exhibits, homepage promotions, social media, and email campaigns.

• Generated $3.4M in sales in the first full year and increased YTD sales by $12M.

• Winner of the 2017 NDNR Physician's Choice Award.

• Managed project and art direction of 4 issues of annual product catalog averaging $80K in sales.

• Increased sales by 15% through strategic direct mail campaigns.

• Generated $600K in annual ad revenue from online banners, landing pages, and email campaigns.

• Implemented co-branded guidelines for the 2018 merger of Natural Partners Fullscript.

AWM ART – Albuquerque, NM June 2013 – March 2014

Designer / Art Director

• Oversaw logo design, print, and web design efforts.

• Medical device package design: Marpac, www.marpac.biz

• Design consulting: Vitality Works, www.vitalityworks.com

Heel, Inc (Acquired by MediNatura, Inc) – Albuquerque, NM January 2007 – June 2013

Senior Graphic Designer

• Spearheaded art direction and brand development of 5 new products: Traumeel /T-Relief, Reboost, ClearLife, WellMind, and BodyAnew.

• Redesigned 17 product packages, reducing waste by 10% and maximizing primary product display for natural health food channels and mass market.

• Managed product labeling and packaging for the manufacturing of 280 products.

• Served as Design Lead for retail and B2B online and printed sales collateral.

• Created custom packaging for randomized, double-blind, placebo-controlled clinical trials of Rx injectables.

EDUCATION & LEADERSHIP DEVELOPMENT

Bachelor of Arts | Commercial & Advertising Art | The Art Institute, Dallas, TX

Certification in Leadership & Communication | Dale Carnegie Training, Fort Worth, TX

Business Communications | Tarrant County College, Fort Worth, TX

PROJECT EXPERIENCE

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